Vitakraft – from small agricultural retailer to international pet food group. What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry. From the very outset, Vitakraft philosophy and its actions have been guided by one key principle: "For the love of pets". Around the world, over 2,000 employees produce and sell around 1.2 million high-quality Vitakraft products every single day.
Vitakraft is now represented by local sales companies in 19 countries across the world.