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Our Philosophies and Ethics
The Natural Pet Treat Company® was founded in 1999 by Harjit Sidhu, with the vision to provide a sustainable and holistic business approach in every aspect of the company. His love of natural foods led him to the pet food industry, as what goes into our pets is just as important for us as it is to their health and well-being.
From procurement through to production, the final product and our customers, our focus is about providing environmentally friendly consumer and production cycles. We have a people first attitude which means that our ethics and ability to thrive in a world of corporate greed sets us apart.
“Return the unconditional love™” not only refers to returning the unconditional love received from our furry friends with our products, but also returning the love to our planet, which we do by making sustainable and environmentally conscious consumer choices. Reconnecting humanity with nature is a huge part of what drives our company and employees. We strive to be the change that we want to see in our world, and our company is the vessel in which we contribute to this greater picture. We believe that our philosophy at Zeal® not only contributes this, but produces superior natural pet food that your pets are bound to love!

Our Philosophies and Ethics
The Natural Pet Treat Company® was founded in 1999 by Harjit Sidhu, with the vision to provide a sustainable and holistic business approach in every aspect of the company. His love of natural foods led him to the pet food industry, as what goes into our pets is just as important for us as it is to their health and well-being.
From procurement through to production, the final product and our customers, our focus is about providing environmentally friendly consumer and production cycles. We have a people first attitude which means that our ethics and ability to thrive in a world of corporate greed sets us apart.
“Return the unconditional love™” not only refers to returning the unconditional love received from our furry friends with our products, but also returning the love to our planet, which we do by making sustainable and environmentally conscious consumer choices. Reconnecting humanity with nature is a huge part of what drives our company and employees. We strive to be the change that we want to see in our world, and our company is the vessel in which we contribute to this greater picture. We believe that our philosophy at Zeal® not only contributes this, but produces superior natural pet food that your pets are bound to love!